Digital Solutions Hub

Privacy Policy

This Privacy Policy explains how Digital Solutions Hub collects, uses, discloses, and protects information when you visit or use our website and related services. We operate in Canada and apply practices consistent with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti‑Spam Legislation (CASL), and, where applicable, the General Data Protection Regulation (GDPR) and UK GDPR for users in the EEA and the United Kingdom.

Controller: Digital Solutions Hub, 200 Bay Street, Toronto, ON M5J 2J2, Canada. Phone: +1 (416) 915-4123. Email: [email protected]

Effective Date: January 15, 2026 • Last Updated: January 15, 2026

If we make significant changes to this Policy, we will post a notice on our homepage at least 14 days before the new terms take effect.

1) Cookie Categories

Cookies are small text files stored on your device. We use exactly three categories of cookies on this website. You can manage your preferences at any time using the “Manage cookie preferences” control available below and in the site footer.

Essential Cookies

Purpose: core site functionality, security, and session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: no — these are activated automatically. Retention: session duration or up to 12 months for preference storage.

Analytics Cookies

Purpose: measure traffic, user behavior, and site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: yes — activated only after you accept. Retention: up to 14 months.

Marketing / Advertising Cookies

Purpose: remarketing, personalized ad delivery, and conversion tracking. Consent required: yes — activated only after you accept. Retention: up to 540 days (Google Ads default).

2) Marketing Cookies — Sub-Disclosures

Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies: We use the following tracking technologies on this website: Cookies (first-party and third-party); Tracking pixels (Google Ads tag / gtag.js, Meta Pixel); Device identifiers (browser fingerprint, IP address); Conversion event tags.

Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use: Advertising and analytics technologies active on this site: Google Ads (gtag.js / Google Tag Manager); Google Analytics 4; Google Remarketing Tag; Meta Pixel (Facebook / Instagram).

Opt-out from personalized advertising

You may opt out of personalized advertising at any time using the following resources (copy and paste into your browser):

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely; you will continue to see non-personalized advertisements.

3) Consent Requirements

Our cookie consent banner offers three options: “Accept All”, “Reject Non‑Essential”, and “Manage Preferences”. Analytics and marketing cookies are not activated until you accept them. Your choice is stored in your browser for 12 months. The banner links directly to this Privacy Policy, and you can withdraw or modify consent at any time using the “Manage cookie preferences” control.

Consent statement: By clicking “Accept All Cookies”, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent: You may withdraw consent at any time by clicking “Manage cookie preferences” in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4) Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google’s Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta’s Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies.

5) Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law. You may request deletion of your data at any time by contacting us at the email address in this policy. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

CASL compliance for users in Canada: We send electronic communications only with consent and include clear unsubscribe instructions. You may withdraw consent at any time by replying to our emails or contacting support.

6) Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt‑out Browser Add‑on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action after interacting with one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google’s network. Remarketing lists are not created from sensitive data categories.
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google’s advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record: page views and time on site; specific conversion events (form submissions, purchases); and custom audience membership for retargeting purposes.

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special‑category attribute prohibited under Meta’s advertising policies. Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta’s Data Policy: https://www.facebook.com/privacy/policy. To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Prohibited Content Self‑Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait‑and‑switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Children’s Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12) Your Rights (GDPR Articles 15–22) and Canadian Rights

If you are located in the EEA or UK, you have the following rights: Access (Art. 15) to request a copy of data we hold about you; Rectification (Art. 16) to correct inaccurate or incomplete data; Erasure (Art. 17) to request deletion (“right to be forgotten”); Restriction (Art. 18) to limit how we process your data; Portability (Art. 20) to receive your data in a structured, machine‑readable format; Objection (Art. 21) to processing based on legitimate interest; and the right to Withdraw consent (Art. 7.3) at any time without penalty.

Canadian users may request access to and correction of personal information under PIPEDA. We will respond to access requests within timelines prescribed by law and will provide reasons where access is restricted. You may also challenge our compliance with PIPEDA principles by contacting us.

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu • UK users: https://ico.org.uk

13) What Data We Collect

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

We collect the above information when you interact with our site, submit a form, consent to cookies, or engage with our content from advertising platforms. Where feasible, analytics are configured to minimize the use of directly identifiable information and to respect user preferences and local legal requirements in Canada.

14) Legal Basis for Processing (GDPR Art. 6)

  • Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b) where applicable.
  • Analytics data: consent (Art. 6.1.a).
  • Marketing and remarketing data: consent (Art. 6.1.a).
  • Security, fraud prevention, and site reliability: legitimate interest (Art. 6.1.f).

For users in Canada, we collect, use, and disclose personal information with meaningful consent except where otherwise permitted or required by law. We limit collection to what is necessary for identified purposes and apply safeguards proportionate to sensitivity.

15) Retention Periods

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

When retention ends, we securely delete or anonymize data. If we need to retain information for legal, regulatory, or security reasons, we will isolate it from routine processing.

16) Security, Storage, and Contact

We implement administrative, technical, and physical safeguards to protect personal information against loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. While no method is perfect, we continually review our practices to align with industry standards appropriate for the nature of data we process.

Questions or requests can be sent to: Digital Solutions Hub, 200 Bay Street, Toronto, ON M5J 2J2, Canada. Phone: +1 (416) 915-4123. Email: [email protected]

Manage Preferences

You can adjust analytics and marketing consent at any time using the control below.